Brief: Partnering with Ford and San Francisco, develop a futuristic point of view about the city and design a way to increase walking considering the future of mobility.
Approach & Role: Working with Melissa Kim and Cegan Dodge, my role in this project was co-creating our product, organizing our team and distributing our responsibilities evenly. I conducted interviews, synthesized findings, co- storyboarded, filmed, edited and opened and closed our pitch to our clients.
Learnings: Speculative Design, Futuristic Thinking, Design Research, Synthesis, Collaboration, Storyboarding, Product Design, Behavioral Design, Film Making, Video Editing, Cinematography.
Project length: 6 weeks
Frolic Product Film
Frolic is an adventure sharing platform created to increase walking in futuristic San Francisco by using crowdsourced information to create a personalized walk for you.
01. Initial Concept Brainstorming
Our team's goal was to design the future of mobility, specifically walking in San Francisco in the year 2050. We partnered with the city of San Francisco and Ford to immerse ourselves in speculative product design. We asked ourselves "what does walking involve?" "why do/ don't people walk?" "are there any emotional benefits to walking?" etc.
02. Interviews with walkers
We interviewed 4 extreme walkers and asked them why they walk, what they do/ don't enjoy about walking, and what could improve their walking experience or engage others to walk.
03. Synthesis and opportunity areas
We found 3 overlapping themes from our research about walking. The personal experience, community participation and an interesting environment all played a role in the walker's experience. We aimed to combine these topics to create the ideal walking experience, focusing greatly on the joyful aspect.
I gathered responses from the walkers we interviewed and created a data visualization to express how we arrived at our three main themes.
05. Concept development
We believe that futuristic San Francisco will have ubiquitous AR through smart contact lenses that will replace smartphones.
06. Our mission statement
The problem: people are too distracted by technology to appreciate the beauty of San Francisco. There is a loss of deep connection to oneself, the people around them, and their environment.
07. Our question
So what makes reality so compelling to the urban walker?
08. Product Ecosystem
Frolic bridges individual and community wide experiences by creating a platform for people to share their walking journeys. Frolic guides the user through San Francisco using AR and smart contact lenses and uses walking as a social sharing experience to increase not only individual exploration, but the social connectivity of a healthy San Francisco.
How Frolic Works
09. What makes frolic an amazing experience?
Frolic is memorable, guiding you on new and exciting adventures creating meaningful experiences by helping you learn or see something new each walk. Frolic is empathic, asking you how you are feeling that day, what you would like to see or learn, and the places you want to go. Frolic is social because you are encouraged to walk with others and share your favorite walks. Each walk is a journey filled with activities to share.
10. The Product - silence distractions
Use Frolic to silence distractions and then pick what type of walk you would like to go on.
Start a journey
Frolic will ask you how long you would like your walk to be, the things you want to see and the places you'd like to explore.
Frolic creates a memorable and enjoyable walk by adding gamification to the stops you arrive at. We want our users to feel proud and have a great sense of accomplishment.
Learn and explore
Frolic provides interesting information about nearby places you might be curious about visiting. We encourage adventuring and creating your own walks to share with others.
11. Presenting to Ford and SF innovation
Our guests included: CCA Sr Cabinet - Steve Beal, Tammy Rae Carlson, Susan Avila, Laura Hazlett, Mara Hancock, David Meckel, Jen Stein, George Sedano, Becky Ruden, Sheri McKenzie Ford - Anthony Prozzi, Nico Thetard, Sam Hamade, Jeremy Malick (Sr Advanced Designer) Mayor's Office of Civic Innovation - Jay Nath, Krista Canellakis, Julieta Collart Continental Tire - Anil Rachakonda (head of Smart Cities initiative), and Alessandro Manca (Marketing) Intel - Rajiv Mangia, Assorted Interaction Design faculty and students.