Brief: Create a brand identity by using consistent visual language and showcase this in an app and website.
Approach: I focused on creating a consistent visual language throughout the brand and user experience. I created an interactive app prototype and website focusing on the user's experience staying at the Ibiza Hotel, from arrival to departure.
Learnings: Prototyping, Branding, User Experience, User Interface Design, App/ Web Flow, Wireframing, Systems Thinking.
Project length: 3 weeks
The Ibiza Hotel
The Ibiza is a modern boutique hotel located in Antioch, California. Ibiza’s style is suitable for the young urban dweller in search of a weekend getaway. Hip and classy, Ibiza uses it’s beautiful design to communicate the many experiences it has to offer.
Branding - Mood Boards
While developing the brand personality of Ibiza it was exciting to create different mood boards that could reflect each aspect of the brand with colors, imagery, and type inspired by the real island.
Ibiza is such a iconic place and name, it was necessary to include it in my logo design.
This style tile expressed every aspect of the brand. I focused on creating consistency with type, color and imagery for a unified experience while using the app and website.
User Experience Flow
I created an experience flow and focused on creating a painless and straightforward experience for the user. I felt it was crucial to build something that was uncomplicated for the most valuable use.
These wireframes take the user from signing up to booking a room and exploring what the hotel has to offer.
welcome to ibiza
Download the ibiza app to easily book rooms, make reservations, and buy tickets for events. See all the Ibiza has to offer for the most memorable and exciting experience.
Ibiza's scrolling home page makes it easy for users to interact with the app and see each section easily.
Explore Room Options
Explore a variety of rooms with an easy scrolling navigation.
Book a room
View photos, descriptions and prices for rooms that spark interest. Scroll down to view more photos and ammenities.
View the many other activities Ibiza has to offer after confirming your booking, the app creates an easy way to immerse yourself into having a great trip.
Use the explore page to view all upcoming events, guests, dining, and activities.